ReactivationConfig

object

audience: object
Who: lost or cold for 30–365 days (lost_cold), no activity for N days (inactive), portal leads never qualified after 21 days (portal_unqualified), an old requirement a new listing fits (new_inventory), or the leads of a smart list (smart_list); plus the filter DSL.
audience.preset: "lost_cold" | "inactive" | "portal_unqualified" | "new_inventory" | "smart_list"
audience.lead_types: array of "buy" | "rent" | "sell" | "let_out" | "invest"
audience.dormant_min_days: integer
audience.dormant_max_days: integer
audience.inactive_days: integer
audience.portal_days: integer
audience.inventory_days: integer
audience.min_match_score: integer
audience.smart_list_id: Id or null
smart_list: a saved lead view (yours or a team view). Its name and filter are stored with the programme when it is saved.
audience.filter: FilterNode or null
PropZolo filter: { all: [...] } | { any: [...] } | { not: … } | { field, op, value }
channels: object
Tried in order: the first channel the law and the person’s consent allow is used.
channels.order: array of "whatsapp_cloud" | "sms" | "email" | "call_task"
channels.whatsapp_cloud: object
channels.whatsapp_cloud.template_id: Id or null
Opaque record id.
channels.whatsapp_cloud.followup_template_id: Id or null
The one follow-up: a different approved template of the channel; none = no follow-up.
channels.whatsapp_cloud.channel_account_id: Id or null
Opaque record id.
channels.sms: object
channels.sms.template_id: Id or null
Opaque record id.
channels.sms.followup_template_id: Id or null
The one follow-up: a different approved template of the channel; none = no follow-up.
channels.sms.channel_account_id: Id or null
Opaque record id.
channels.email: object
channels.email.template_id: Id or null
Opaque record id.
channels.email.followup_template_id: Id or null
The one follow-up: a different approved template of the channel; none = no follow-up.
channels.email.channel_account_id: Id or null
Opaque record id.
channels.call_task: object
channels.call_task.priority: "normal" | "high"
message: object
message.ai: boolean
message.variables: array of object
Template variables AI writes per lead (only from their own requirement and live listings).
message.variables[].keyrequired: string
message.variables[].hint: string or null
message.instructions: string or null
The only place an offer may come from.
message.vars: map of string
schedule: object
schedule.window: object
schedule.window.startrequired: string
schedule.window.endrequired: string
schedule.daily_cap: integer
schedule.budget_paise: integer or null
schedule.holdout_pct: integer
schedule.attribution_days: integer
schedule.end_on: LocalDate or null
Calendar date YYYY-MM-DD in the company time zone.
follow_up: object
follow_up.max: integer
At most one follow-up (0 = none).
follow_up.after_days: integer
handoff: object
handoff.route: "owner" | "rules"
handoff.fallback_member_id: Id or null
Opaque record id.
handoff.sla_minutes: integer
handoff.when: "requalified" | "reply"
handoff.reopen: boolean

Example

{
  "audience": {
    "preset": "lost_cold",
    "lead_types": [
      "buy"
    ],
    "dormant_min_days": 7,
    "dormant_max_days": 14,
    "inactive_days": 14,
    "portal_days": 7,
    "inventory_days": 1,
    "min_match_score": 40,
    "smart_list_id": "cmusrceel0000q7kaafxqi1om",
    "filter": null
  },
  "channels": {
    "order": [
      "whatsapp_cloud"
    ],
    "whatsapp_cloud": {
      "template_id": "cmusrceel0000q7kaafxqi1om",
      "followup_template_id": "cmusrceel0000q7kaafxqi1om",
      "channel_account_id": "cmusrceel0000q7kaafxqi1om"
    },
    "sms": {
      "template_id": "cmusrceel0000q7kaafxqi1om",
      "followup_template_id": "cmusrceel0000q7kaafxqi1om",
      "channel_account_id": "cmusrceel0000q7kaafxqi1om"
    },
    "email": {
      "template_id": "cmusrceel0000q7kaafxqi1om",
      "followup_template_id": "cmusrceel0000q7kaafxqi1om",
      "channel_account_id": "cmusrceel0000q7kaafxqi1om"
    },
    "call_task": {
      "priority": "normal"
    }
  },
  "message": {
    "ai": true,
    "variables": [
      {
        "key": "string",
        "hint": "string"
      }
    ],
    "instructions": "string",
    "vars": {}
  },
  "schedule": {
    "window": {
      "start": "string",
      "end": "string"
    },
    "daily_cap": 1,
    "budget_paise": 0,
    "holdout_pct": 0,
    "attribution_days": 7,
    "end_on": "2026-10-06"
  },
  "follow_up": {
    "max": 0,
    "after_days": 1
  },
  "handoff": {
    "route": "owner",
    "fallback_member_id": "cmusrceel0000q7kaafxqi1om",
    "sla_minutes": 15,
    "when": "requalified",
    "reopen": true
  }
}

{ "audience": { "preset": "lost_cold", "lead_types": [ "buy" ], "dormant_min_days": 7, "dormant_max_days": 14, "inactive_days": 14, "portal_days": 7, "inventory_days": 1, "min_match_score": 40, "smart_list_id": "cmusrceel0000q7kaafxqi1om", "filter": null }, "channels": { "order": [ "whatsapp_cloud" ], "whatsapp_cloud": { "template_id": "cmusrceel0000q7kaafxqi1om", "followup_template_id": "cmusrceel0000q7kaafxqi1om", "channel_account_id": "cmusrceel0000q7kaafxqi1om" }, "sms": { "template_id": "cmusrceel0000q7kaafxqi1om", "followup_template_id": "cmusrceel0000q7kaafxqi1om", "channel_account_id": "cmusrceel0000q7kaafxqi1om" }, "email": { "template_id": "cmusrceel0000q7kaafxqi1om", "followup_template_id": "cmusrceel0000q7kaafxqi1om", "channel_account_id": "cmusrceel0000q7kaafxqi1om" }, "call_task": { "priority": "normal" } }, "message": { "ai": true, "variables": [ { "key": "string", "hint": "string" } ], "instructions": "string", "vars": {} }, "schedule": { "window": { "start": "string", "end": "string" }, "daily_cap": 1, "budget_paise": 0, "holdout_pct": 0, "attribution_days": 7, "end_on": "2026-10-06" }, "follow_up": { "max": 0, "after_days": 1 }, "handoff": { "route": "owner", "fallback_member_id": "cmusrceel0000q7kaafxqi1om", "sla_minutes": 15, "when": "requalified", "reopen": true } }